Our new campaign this year is called “From the land which saw us born”, and it tells the true stories of real people from our town: Juncosa.
It consists in 7 very personal narratives whose central motifs are the rural world, the farming community and love for the land. The protagonists are Maria Pilar, Antònio, Albert, Adrià, Ramon, Saray, Carme and Jordi, all with one thing in common: Les Cabanes oil.
The campaign aims to build a feeling of identity, promote farming among the youth, advocate for the values of work, origins and traditions and show the essence of living in a town dominated by the production of an internationally awarded extra virgin olive oil.
All in all, it seeks to give a voice to the true stories of families who devote themselves to agriculture and love the land where they were born.
In addition, in collaboration with Agència OMA, we held an event to present this new campaign, which included the first-ever public showing of the videos’ final result and a very special award ceremony for the stories’ protagonists!